Technics is a Japanese brand name of the Panasonic Corporation for audio equipment. Since 1965 under the brand name, Panasonic has produced a variety of hi-fi products, such as turntables, amplifiers, receivers, tape decks, CD players and speakers for sale in various countries. It was conceived for a line of high-end audio equipment to compete against brands such as Nakamichi.
From 2002 onwards products were rebranded as Panasonic except in Japan and the former Soviet Union, where the brand remained in high regard. Panasonic discontinued the brand for most products in October 2010, but it was revived in 2015 with new high-end turntables. The brand is best known for the Technics SL-1200 DJ turntable, an industry standard for decades.